Brian's Franchise

I would say that this is the most unique case study I have encountered. The case of Brian's Franchise highlights one businessman's action towards the restrictions imposed by the Government on marijuana farming mainly due to the its effect to users. It is a very lucrative business and I guess any businessman would not hesitate to venture and invest. Science has proven that marijuana had medical benefits however, excessive use lead to addiction which triggered Government to regulate and ban it at a certain point. Brian, profited with his marijuana business and had to face regulations which potentially means a decline or loss on his earnings. Instead of complying with the Government, Brian resorted to finding other means to continue doing his business without him getting affected by the regulation. He was able to continue a profitable business however, it seemed that it became an underground. I guess this case is a good example of a business that is highly profitable but unethical. Some businessmen would often say that they are just doing business and making money and there is nothing bad about it. Similar to the case, Brian had the same objective but he did not see the value of complying to the regulations and the ethical implications of his actions. He may be satisfying his own objectives but on the other hand, unknowingly, he is starting to become an instrument to others' addiction and potentially ruin lives and families. I guess the main lesson on this case is that as businessman and as business leaders, we should be able to look onto how our actions affect the bigger picture. More than profit and revenue, we should be able to examine if what we do would have a positive impact to the stakeholders and even to the environment.